About me

Mathieu Lebreton — independent digital strategy and online retail consultant, mostly based in Paris, France.

With special interest in travel, photography and new technologies.

About this website

You can read about my work, browse through my journal or maybe be inspired by my board of finds here.

Design, development and photography by yours truly.

  • 2023-today Co-Founder
  • Co-founder of Giftshop Inc
  • 2020-2022 Image & Digital Director
  • CTO and Image Director of Gender, a Paris based company organizing professional tradeshows for the fashion industry in Paris, New York and Tokyo.
  • 2017-2019, brand strategy
  • I’m working as a consultant for companies and brands in the fashion or lifestyle industries, in Paris and Los Angeles.
  • 2016, marketing and content
  • I share my time between my job at a luxury leather brand based in Los Angeles and my activity as a photographer, between the United States and Europe.
  • 2015, photography and tourism
  • After moving from Paris to Los Angeles, I spend more time travelling, allowing me to work as a freelance photographer for major brands and designers.
  • 2014, editor in chief
  • I share my time between my job as editor in chief of a French magazine about urban trends and streetwear and my role of business adviser for major fashion influencers. I sell my shares of my previous company.
  • 2008-2013, co-founder and CCO
  • Co-founded in 2009, I manage the communication agency Ykone, working for clients in the luxury, beauty and fashion industries. Our missions include digital strategy, events and advertisement for more than a hundred of brands.
  • 2007-2008, online communication
  • Starting as an intern at L’Oréal, I then work full time on the digital strategy and communication of Viktor & Rolf, Diesel and Maison Martin Margiela Fragrances.
  • 2004, a digital story
  • While in school, I launch Materialiste.com, the first blog/magazine about trends in lifestyle and menswear. This new adventure will open a lot of doors for me and shape my future.
  • Bottega Veneta
  • Cartier
  • Chanel
  • Dior
  • Google
  • Gucci
  • L’Oréal
  • Leica Camera
  • Louis Vuitton
  • Moët & Chandon
  • Sony
  • Thom Browne
  • Veuve Clicquot

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