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Hello, my name is Mathieu Lebreton

and I am a entrepreneur.a photographer.a designer.

daaamn is my online laboratory,
where I keep my journal
and showcase my work.



Brand strategy

I’m working as a consultant for designers and brands in the fashion or lifestyle industries, mostly based in Los Angeles.


Marketing & content

I share my time between my job at a luxury leather brand based in Los Angeles and my activity as a photographer, between the United States and Europe


Photography & tourism

After moving from Paris to Los Angeles, I spend more time travelling, allowing me to work as a freelance photographer for major brands and designers.


Editor in chief

I share my time between my job as editor in chief of a French magazine about urban trends and streetwear and my role of business adviser for major fashion influencers. I sell my shares of my previous company.



Co-founded in 2009, I manage the communication agency Ykone, working for clients in the luxury, beauty and fashion industries. Our missions include digital strategy, events and advertisement for more than a hundred of brands.


Online communication

Starting as an intern at L’OrĂ©al, I work full time on the digital strategy and communication of Viktor & Rolf, Diesel and Maison Martin Margiela Fragrances.


A digital story

While in school, I launch, the first blog/magazine about trends in lifestyle and menswear. This new adventure will open a lot of doors for me and shape my future.